In today’s world, the public is becoming more aware of the environmental impact of consumer goods. Also, buyers are increasingly concerned about the products they put in their bodies, on their bodies, and in their homes—so much so that there is a trend to purchase products that promise to be made with pure, clean, and wholesome ingredients. But what does that really mean, and do consumers understand what exactly they’re buying? For instance, do you know what it means when brands print natural or organic on a food label? Could you confidently explain the difference between recyclable and sustainable? If we, as consumers, expect to get what we want, we must be able to navigate the terminology confidently.
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